IMPORTANCE OF CORPORATE IDENTITY





Corporate Identity is all about giving face to your company so that it can be identified even amongst hundreds of companies. We live in a world which is rich in knowledge and deprived of time and it’s the visual images that comes handy.





One of the ways you can build a corporate identity is by having a custom logo designed for the company which will set it apart from the race. But can only a logo create corporate identity? Logo does have a great impact but to have an everlasting impact companies can also go for envelope design, brochure design, banner design, stationery design, letterhead design, taglines, marketing material design etc. These corporate identity designs create an everlasting impression and it will help people recall your brand. Corporate Identity gives: Brand preference: People will choose your company product or services even when you have other companies offering the same. Helps in building unique identity: The visual cues help in creating an image for itself. People will understand how professional is the brand and what it offers. Business Enhancement and Loyalty: If you have a good brand identity people will prefer your brand and if they are offered what they had perceived from the visual designs they will stay loyal to your business. Corporate identity designs help in branding of the company. If you have a small business or a big one, it hardly matters, the only thing that matters is that it’s really important to have your own corporate identity.



7 Reasons Why a Logo is Important





1. It Grabs Attention

2. It Makes a Strong First Impression

3. It's the Foundation of Your Brand Identity

4. It's Memorable

5. It Separates You From Competition

6. It Fosters Brand Loyalty

7. Your Audience Expects it



18 Benefits of a Website for Small Businesses





Corporate Identity is all about giving face to your company so that it can be identified even amongst hundreds of companies. We live in a world which is rich in knowledge and deprived of time and it’s the visual images that comes handy.





1. Improve Your Advertising Effectiveness Placing your website address on all your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.

2. Save Money on Printing and Distribution Costs A website can act as your online brochure or catalog that can be changed or updated at any time. If you employ a content management system (CMS) you can make changes quickly and at no charge.

3. Easy Access to New Customers You can have your existing customers refer you to their friends and relatives using only your web address or URL.

4. Easy to Use and Update If maintained properly your website will always be up to date and current.

5. Improve Productivity A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24 hours a day on your website.

6. Educate Your Customers Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night.

7. Expand Your Market The Internet allows businesses to break through the geographical barriers and become accessible from anywhere in the world by a potential customer that has an Internet connection. Selling products online is cheaper and easier for you and your customers.

8. Extend Your Local Reach Extend the local reach of your brick-and-mortar store to consumers around the world. You are open for business 24/7 365 days/year with all the information the visitors needs to make an informed decision.

9. Promote & Sell Products & Services Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show visitors how your products or services can help them in their personal or professional lives.

10. Promote Your Brick and Mortar Footprint When customers and potential customers are out and about, they will still be able to find you via their phone. Your phone number, address and full selection can be made available from your website or mobile-friendly site.

11. When You Change Locations If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.

12. Great Tool for Finding New Employees You can post job opportunities for available positions and applicants can investigate your company and apply online.

13. Your Own Internet Identity Your own domain name (www.yourcompany.com) establishes a strong online brand identity.

14. Set-up Email Addresses You can set-up a personalized email addresses for the company, yourself and your employees. If you set-up a system to accept emails on your site you can then email updates, notices, sales and holiday store hours to your customers.

15. Two-Way Communication Customers can quickly and easily contact you, give feedback on your products or ask about product availability.

16. Cheap Market Research You can feature visitor polls and online surveys to take the pulse of your customers.

17. Build Your Reputation Become or remain the expert by demonstrating knowledge and expertise in your area of work.

18. Improve Customer Service Information requests can be processed immediately via online forms and autoresponders automatically day or night.